White papers

Long-form research from the OST team.

Practical, opinionated papers that go deeper than a blog post can. Written by the engineers, designers, and PMs who shipped the work.

Papers in development

1 paper

Paper 02 · Marketing leaders, founders

Published

Generative-Engine Optimization (GEO): The practical playbook for getting cited by ChatGPT, Perplexity, and Google AI Mode.

Lead author: Shaili Gupta

A practitioner guide for B2B and ecommerce brands competing for AI-search visibility. Schema foundations, citation-friendly content patterns, and a 30-day GEO audit checklist.

Audience: Marketing leaders, founders
Length: ~24 pages

Read the paper → May 2026

Want a custom paper?

Tell us what you'd like us to write.

If a specific paper would help your team's decision, let us know and we'll prioritize it.

Start a conversation

Tell us what you're trying to build, modernize, or fix. We'll come back with a real assessment, not a sales call.

Talk to us →

See our work first

Eight named case studies across e-commerce, education, and healthcare. Real numbers, real teams, real outcomes.

Browse case studies →

Government / SLED RFP

SAM-registered. Section 508 + WCAG 2.2 AA. Past performance documentation available. Capability statement on request.

View capability →

🔒All conversations are confidential. See our NDA terms