01 · SEO & technical search
On-page, technical, link strategy.
Technical SEO audits, content gap analysis, schema markup, Core Web Vitals work. Link strategy through earned, not bought, citations.
Service · Marketing
Digital marketing services.
SEO, generative engine optimization (GEO), voice search, social media marketing, content creation, and email automation. Built for AI-driven search and traditional channels at the same time, because both matter for the next 5 years. Data-driven insights, not guess-and-pray marketing.
Our expertise
SEO, GEO, content, paid, email.
Marketing work that compounds. Channel strategy that does not chase the latest trend, content that earns citations from AI engines, paid spend that returns measured ROI.
02 · Generative engine optimization
AI search readiness for ChatGPT, Perplexity, Google AI.
AI engines cite differently than Google ranks. We audit your content for citation-readiness, structured data, and the signals AI models use to pick sources. See our AI Visibility Audit tool.
03 · Content marketing
Strategy, production, distribution.
Editorial calendar tied to keyword + GEO opportunities. Content production with editorial discipline. Distribution that earns reach beyond your own channels.
04 · Paid acquisition
Google Ads, LinkedIn, Meta, programmatic.
Paid channels that match your buyer journey. Conversion optimization on landing pages. Attribution that tells you what actually works, not just what last-touched.
Capabilities
Email, social, voice, analytics.
The other half of the marketing stack. Email automation that converts, social presence that builds owned audience, analytics that connects spend to revenue.
Email automation
Lifecycle, drip, transactional.
HubSpot, Klaviyo, Mailchimp, custom platforms. Lifecycle campaigns, drip sequences, transactional email design. Deliverability monitoring, not just send-and-pray.
Social media
Strategy, production, paid amplification.
Channel strategy by buyer persona, not by trend. Content production that fits each channel native. Paid amplification with conversion tracking.
Voice search optimization
Featured snippets, voice-first content.
Structured data and content patterns optimized for voice search and smart-speaker results. Local SEO for voice-first proximity queries.
Analytics & attribution
GA4, custom dashboards, multi-touch attribution.
GA4 done right (most teams do not). Custom dashboards by stakeholder. Multi-touch attribution that connects marketing spend to revenue, not just clicks.
How we work
Four phases. Same team across all four.
The phases that apply to every engagement, not just digital marketing. The team that scopes does the building, and the operating.
-
Phase 01 · 2–4 weeks
Discovery and scope.
Stakeholder interviews, technical review of existing systems, risk register, written scope with milestones and exit criteria.
-
Phase 02 · 3–12 months
Build and iterate.
Two-week sprints with working demos. Senior leads on every sprint review. Code reviewed, accessibility checked.
-
Phase 03 · 2–6 weeks
Cutover and stabilization.
Parallel run with rollback path. On-call coverage during the launch window. Stabilization continues until incident rate trends to zero.
-
Phase 04 · ongoing
Operate and evolve.
Multi-year retainer with the same team that built the product. Monthly check-ins, quarterly business reviews.
Read the full engagement model on the How We Work page.
Industries we serve
Digital Marketing across 15 verticals.
Six core verticals where OST has the deepest engagement experience. Plus nine adjacent industries served on selective engagements.
01
Education
K-12 charter networks, higher education, public sector portals.
02
Nonprofit & Civic
Donor-cycle nonprofits, advocacy organizations, civic platforms.
03
Healthcare & Wellness
HIPAA-aware platforms, medical directories, telemedicine adjacency.
04
Real Estate Technology
Multi-tenant SaaS, brokerage tools, self-storage operators.
05
E-commerce & Marketplaces
OpenCart specialists, custom commerce, $10B+ in transactions processed.
06
Manufacturing & B2B
Industrial platforms, B2B safety-tech, embedded engineering teams.
Also serves on selective engagements
Frequently asked questions
Common questions on digital marketing engagements.
How do you measure marketing success?
Lead-quality and revenue-attribution, not vanity metrics. We instrument the conversion path end-to-end so you can see which content earned which deal.
What is generative engine optimization?
GEO is search optimization for AI engines (ChatGPT, Perplexity, Google AI Overviews, Claude). They rank and cite content differently than Google rank algorithms. Our AI Visibility Audit scores your site against the signals AI engines use.
Do you handle paid ads?
Yes. Google Ads, LinkedIn, Meta, programmatic. We do not separate paid and organic. Strategy is unified, channels work together.
What does engagement look like?
Discovery (2-4 weeks): audit current performance, identify highest-leverage opportunities. Strategy (1 month): editorial calendar, channel mix, paid plan. Execution (ongoing retainer): monthly delivery and reporting.
How long until we see results?
3-6 months for early SEO/GEO traction. 6-12 months for compounding organic-traffic growth. Paid channels can show results in 4-8 weeks. We tell you straight what is realistic in discovery.
Ready to build?
Pick a path forward.
Multiple ways to start: schedule a discovery call, run our cost calculator for a budget bracket, or use the contact form for a written response.